Teaching Demand Management and Price Optimization in the MBA Program at the Carnegie Mellon University Tepper School of Business

spacer_1126896045_gif
spacer_1126896045_gif

Nicola Secomandi - ns7@andrew.cmu.edu
Tepper School of Business, Carnegie Mellon University, Pittsburgh, Pennsylvania 15213

Abstract

In this paper, I describe the course Demand Management and Price Optimization that I have taught in the MBA program at the Carnegie Mellon University Tepper School of Business during the past five years. I focus on my experience in teaching this course, which has significantly evolved over time from essentially a revenue management course to a course that emphasizes quantitative models that address features falling at the interface between the operations and marketing functions of a firm. I hope that prospective instructors of similar courses will find this discussion useful and informative in making their own choices regarding how to structure their courses.

Key words
revenue management; demand management; price optimization;
operations management; supply chain management

History
Received: June 2008; accepted: December 2008. This paper was with the author 3 months for 2 revisions.

Download the PDF
pdf 10.1287/ited.9.3.99

Citation Information
Secomandi, N. 2009. Teaching Demand Management and Price Optimization in the MBA Program at the Carnegie Mellon University Tepper School of Business. INFORMS Trans. Ed. 9(3) 99-108. Available online at http://ite.pubs.informs.org/.

DOI: 10.1287/ited.1090.0025

spacer_1126896045_gif
spacer_1126896045_gif