Donald R. Lehmann

Past Awards

2009 Fellow Award: Awardee(s) [+show more]

In recognition of his significant contributions in research, education and service to the Society of Marketing Science’s efforts to improve the understanding and practice of marketing.

2006 John D. C. Little Award: Finalist
Winning material: Setting Quality Expectations When Entering a Market: What Should the Promise Be?


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On-Demand Wagner Prize Presentations

View presentations of verifiable O.R. practice success that made a substantial difference in their organizations. Use them in the classroom or to apply lessons learned to your own organization.

2015 Presentations

2014 Presentations

2013 Presentations

2012 Presentations

2011 Presentations

2010 Presentations

2009 Presentations