Frank M. Bass Dissertation Paper Award

2014 Winner(s): Eva Ascarza
Winning material: “A Joint Model of Usage and Churn in Contractual Settings”

Purpose of the Award

The INFORMS Society for Marketing Science Advisory Board is accepting nominations for the 2015 Frank M. Bass award.  The Bass Award is given to the best marketing paper derived from a Ph.D. thesis published in an INFORMS-sponsored journal according to the following eligibility requirements:

  • The paper must have appeared in an INFORMS journal within the two years and three months preceding the nomination deadline, and
  • The paper must have been accepted for publication within five years from the date the thesis was finally approved.
  • In the case of multiple authors, nomination implies that the Ph.D. recipient made the primary contribution to the publication.  The Ph.D. advisor nominating the paper should certify that the Ph.D. recipient made the primary contribution to the paper.  Further, either the Ph.D. recipient should be the first author or authorship should be in alphabetical order.

Eligible papers for the 2015 Bass Award are those appearing in INFORMS journals between January 1, 2014 and December 31, 2015.  A paper can be nominated at most twice (in two successive years) and an individual can win this award only once.  If you want to be sure that the nomination will be considered, we strongly suggest that nominations be submitted by the thesis advisor. 

The nominating letter must include the title of the paper, name of the student, names of co-authors (if any), name of the degree-granting institution, date thesis was finally approved, members of the thesis committee, and complete reference citation for the article. The nomination packet must also include the abstract that appeared when the paper was published.  All material must be sent electronically in Microsoft Word format.  

Please submit nominations via e-mail to the Secretary of the INFORMS Marketing Science Society before midnight EST on March 18, 2016 (see name and email below).  To be consistent with the award protocol, nominations for the 2015 award cannot be accepted after March 18, 2016.

Kusum Ailawadi

Charles Jordan 1911 TU’12 Professor of Marketing

Tuck School of Business, Dartmouth College

Email: kusum.ailawadi@dartmouth.edu

The winner of the 2015 Bass Award will be announced at the 2016 Marketing Science Conference, on the INFORMS Society of Marketing website, and in the Newsletter. 

Past Awardees

2014 Winner(s)
Eva Ascarza
2014 Finalist
Mingyu Joo
2013 Winner(s)
Ron Berman
Gerard J. Tellis, University of Southern California Seshadri Tirunillai
2012 Winner(s)
Hema Yoganarasimhan
Song Yao, Duke University Carl F. Mela, Duke University
2011 Finalist
Zsolt Katona, University of California Berkeley Miklos Sarvary, INSEAD
Song Yao, Duke University Carl F. Mela, Duke University
2010 Winner(s)
Juanjuan Zhang
2010 Finalist
Jun B. Kim
Zsolt Katona, University of California Berkeley
2009 Winner(s)
Kenneth C. Wilbur, University of California, San Diego
2009 Finalist
Zsolt Katona, University of California Berkeley
Brett R. Gordon, Columbia University
2008 Winner(s)
Oded Netzer, Columbia University V. Srinivasan, Stanford University James M. Lattin, Stanford University
2008 Finalist
Yubo Chen, University of Arizona Jinhong Xie
Zsolt Katona, University of California Berkeley
2007 Winner(s)
Gunter J. Hitsch, University of Chicago
2007 Finalist
Koen Pauwels Dominique M. Hanssens, Anderson School of Management
UCLA
2006 Winner(s)
Dina Mayzlin
2006 Finalist
Timothy J. Gilbride Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
Debanjan Mitra Peter N. Golder, How Does Objective Quality Affect Perceived Quality? Short-Term Effects, Long-Term Effects, and Asymmetries
2005 Winner(s)
Dmitri Kuksov
2005 Finalist
Peter S.H. Leeflang Dick R. Wittink Harald J. van Heerde, University of Waikato
Jean-Pierre Dube, University of Chicago
2004 Winner(s)
Elie Ofek Miklos Sarvary
2002 Winner(s)
Vincent R. Nijs Marnik G. Dekimpe Jan-Benedict E.M. Steenkamp Dominique M. Hanssens, Anderson School of Management
UCLA
2001 Winner(s)
Yuxin Chen Chakravarthi Narasimhan, Philip L. Siteman Professor of Marketing
Olin Business School
Washington University in St. Louis
Z. John Zhang
1999 Winner(s)
David R. Bell James M. Lattin, Stanford University
1998 Winner(s)
Prasad Naik
1997 Winner(s)
Miklos Sarvary
1996 Winner(s)
Tulin Erdem, New York University
1995 Winner(s)
Jan Roelf Bult
1994 Winner(s)
Abbie Griffin
1993 Winner(s)
João Assunção
1992 Winner(s)
Paul Nelson
1991 Winner(s)
Jagmohan S. Raju
1990 Winner(s)
Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University


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Application Process

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About the Award/Namesake

Frank M. Bass Dissertation Paper Award

Frank M. Bass is the Eugene C. McDermott University of Texas System Professor of Management at the University of Texas at Dallas. He is a former president of TIMS (now INFORMS) and a former editor of the Journal of Marketing Research. He has won many awards for his research including best paper awards for the Journal of Marketing Research and for the Journal of Marketing as well as the best marketing paper in Management Science or Marketing Science..

Learn more about Frank M. Bass »

Committee

Kusum Ailawadi

Charles Jordan 1911 TU’12 Professor of Marketing

Tuck School of Business, Dartmouth College

Email: kusum.ailawadi@dartmouth.edu

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