John D. C. Little Award

2014 Winner(s): Mingyu Joo ; Kenneth C. Wilbur, University of California, San Diego ; Bo Cowgill ; Yi Zhu
Winning material: “Television Advertising and Online Search”

Purpose of the Award

The INFORMS Society for Marketing Science Advisory Board is accepting nominations for the 2015 John D. C. Little award.  The John D. C. Little award is given annually to the best marketing paper published in Marketing Science, Management Science, or another INFORMS journal.  Eligible papers are original refereed research articles including refereed research commentaries and meta-analyses.  For the 2015 award these papers are:

(1) all eligible papers published in Marketing Science in 2015,

(2) all eligible papers published in Management Science in 2015 that were handled by a Department Editor for Marketing or that use "marketing" as a key word, or

(3) any eligible paper published in Management Science or another INFORMS journal during 2015 and nominated by its authors.

Authors of papers in categories (1) and (2) do not need to nominate their papers; they will be considered automatically. 

Any 2015 paper from Management Science that does not qualify under category (2), or any 2015 paper from another INFORMS journal, can be included in the balloting if the author communicates this desire to the Secretary of the INFORMS Society for Marketing Science via e-mail before midnight EST on March 18, 2016 (see name and email below). The nomination must be sent electronically and include the complete bibliographic citation in Microsoft Word format.  To be consistent with the award protocol, nominations for the 2015 award cannot be accepted after March 18, 2016.

Kusum Ailawadi

Charles Jordan 1911 TU’12 Professor of Marketing

Tuck School of Business, Dartmouth College

Email: kusum.ailawadi@dartmouth.edu

The winner of the 2015 Little Award will be announced at the 2016 Marketing Science Conference, on the INFORMS Society for Marketing Science website, and in the Newsletter.

Past Awardees

2014 Winner(s)
Mingyu Joo Kenneth C. Wilbur, University of California, San Diego Bo Cowgill Yi Zhu
2014 Finalist
Jonathan Z. Zhang Oded Netzer, Columbia University Asim Ansari
2013 Winner(s)
Hema Yoganarasimhan
2013 Finalist
Barry L. Bayus
Brett R. Gordon, Columbia University Wesley R. Hartmann
2012 Winner(s)
David Godes Jose C. Silva
2011 Winner(s)
Dina Mayzlin Jiwoong Shin
2011 Finalist
Juanjuan Zhang
Song Yao, Duke University Carl F. Mela, Duke University
2010 Winner(s)
Jiwoong Shin K. Sudhir
2010 Finalist
Wesley R. Hartmann
Gunter J. Hitsch, University of Chicago Jean-Pierre Dube, University of Chicago Pradeep K. Chintagunta, Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing
Booth School of Business
University of Chicago
Miklos Sarvary, INSEAD Zsolt Katona, University of California Berkeley
2009 Winner(s)
Brett R. Gordon, Columbia University
2009 Finalist
Dina Mayzlin David Godes
Glen L. Urban, Massachusetts Institute of Technology
John R. Hauser Michael Braun, Massachusetts Institute of Technology Guilherme Liberali, MIT
Sridhar Narayanan, Stanford University Puneet Manchanda, University of Michigan
2008 Winner(s)
Oded Netzer, Columbia University James M. Lattin, Stanford University V. Srinivasan, Stanford University
2008 Finalist
Sanjay Jain
Zsolt Katona, University of California Berkeley Miklos Sarvary, INSEAD
Kenneth C. Wilbur, University of California, San Diego
Song Yao, Duke University Carl F. Mela, Duke University
Carl F. Mela, Duke University M. Berk Ataman, RSM Erasmus University
Harald J. van Heerde, University of Waikato
Jean-Pierre Dube, University of Chicago Gunter J. Hitsch, University of Chicago Peter E. Rossi, University of Chicago Maria Ana Vitorino, University of Pennsylvania
Tulin Erdem, New York University Michael P. Keane Baohong Sun, Carnegie Mellon University
2007 Winner(s)
Lan Luo, University of Southern California P.K. Kannan, University of Maryland Brian Ratchford, University of Texas at Dallas
2007 Finalist
Eric T. Bradlow, University of Pennsylvania Young-Hoon Park, Cornell University
Dmitri Kuksov Dominique M. Hanssens, Anderson School of Management
UCLA
Koen Pauwels Amit Pazgal, Rice University
Raphael Thomadsen, University of California at Los Angeles
Miklos Sarvary, INSEAD Yi Xiang, INSEAD
2006 Winner(s)
Olivier Toubia
2006 Finalist
Gunter J. Hitsch, University of Chicago
Donald R. Lehmann, Columbia Business School

Praveen K. Kopalle
Debanjan Mitra Peter N. Golder, How Does Objective Quality Affect Perceived Quality? Short-Term Effects, Long-Term Effects, and Asymmetries
2005 Winner(s)
Praveen K. Kopalle Kusum L. Ailawadi Scott A. Neslin, Dartmouth College
2005 Finalist
Sridhar Moorthy
2004 Winner(s)
Carl F. Mela, Duke University Bart Bronnenberg
Jean-Pierre Dube, University of Chicago
Timothy J. Gilbride Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
2003 Winner(s)
Elie Ofek Miklos Sarvary, INSEAD
2002 Winner(s)
Elie Ofek V. Srinivasan, Stanford University
2002 Finalist
Peter J. Danaher
Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
Peter E. Rossi, University of Chicago Jaehwan Kim
Jan-Benedict E.M. Steenkamp Frenkel Ter Hofstede Michel Wedel, PepsiCo Professor of Consumer Science
University of Maryland
2001 Winner(s)
Vincent R. Nijs Marnik G. Dekimpe Jan-Benedict E.M. Steenkamp Dominique M. Hanssens, Anderson School of Management
UCLA
Yuxin Chen Chakravarthi Narasimhan, Philip L. Siteman Professor of Marketing
Olin Business School
Washington University in St. Louis
Z. John Zhang
1998 Winner(s)
Sridhar Balasubramanian
1997 Winner(s)
Devavrat Purohit
1996 Winner(s)
Tulin Erdem, New York University Michael P. Keane
1995 Winner(s)
Dominique M. Hanssens, Anderson School of Management
UCLA
Marnik G. Dekimpe
1993 Winner(s)
Abbie Griffin John R. Hauser
1992 Winner(s)
Paul Nelson Dan Horsky
1990 Winner(s)
Dan Horsky Moshe Givon
1987 Winner(s)
John A. Norton Frank M. Bass
1986 Winner(s)
Glen L. Urban, Massachusetts Institute of Technology
Theresa Carter Steve Gaskin Zofia Mucha
1984 Winner(s)
Chakravarthi Narasimhan, Philip L. Siteman Professor of Marketing
Olin Business School
Washington University in St. Louis


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About the Award/Namesake

John D. C. Little Award

John D. C. Little ("Philip M. Morse and the Beginnings") is best known in OR/MS for his proof of the queuing formula, L= W, commonly called Little's Law. He is also considered a founder of marketing science. Dr. Little is an Institute Professor at MIT and teaches in the Sloan School...

Learn more about John D. C. Little »

Committee

2016 Committee Chair

Kusum Ailawadi

Charles Jordan 1911 TU’12 Professor of Marketing

Tuck School of Business, Dartmouth College

Email: kusum.ailawadi@dartmouth.edu

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