Connecting the Stars: Applying Social Media Understanding to a Structured Marketing Data Environment in a B2B World
Presented by Theresa Kushner, Cisco Systems
2012 Analytics Conference Huntington Beach
"Analytics Process" Presentations
During this presentation, you'll learn how a leading internet company employs
listening not only in marketing, but in services and other product development
functions, how marketing analytics is applied to help challenge the status quo in a demand driven marketing organization, and more.