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CATONSVILLE, MD, November 17, 2015 – Researchers have found a privacy-friendly way to connect the same and similar mobile users based on examining location visitation data, thus allowing e-marketers to target the smart phones and mobile devices of the same person and of those with related interests, according to a new study published in Information Systems Research, a journal of the Institute for Operations Research and the Management Sciences (INFORMS).
has a definition that is commonly used and I think does a great job of answering the question: What is analytics? INFORMS defines analytics as the scientific process of transforming data into insights for the purpose of making better decisions. Analytics is always an action-driven approach. There is always a decision to be made when we look at doing analytics. Coming from a data science background and working with a lot of statisticians, data scientists love to analyze data just for the sake of analyzing it. However, it is important to ensure our analysis is driving business action. Ultimately, we want analytics to empower an organization's vision.
CATONSVILLE, MD, October 1, 2015 – The Institute for Operations Research and the Management Sciences (INFORMS), the leading professional association in analytics and operations research, and Syngenta, announce a new, joint award, the Syngenta Crop Challenge, which will focus on ways that analytics can address the problem of feeding millions of people throughout the world who face hunger every day.
According to a recent KPMG survey of C-level executives, 92% are using data and analytics to gain greater insights into marketing.72% report their enterprises are regular to heavy users of social media data to improve customer relationships. 81% of enterprises are relying analytics to improve their understanding of customers.
Imagine harnessing all the digital data out there — the zillions of Google searches and smart phone interactions — and then using the real-time information that has become so readily available to optimize services, solve problems and benefit society.
It wouldn’t just be cool — it would be revolutionary.
Well, it’s starting to happen, and a renowned data scientist who is coming to École Polytechnique de Montréal this fall is one of those spearheading the revolution.
[INFORMS member] Andrea Lodi, holder of the new Canada Excellence Research Chair (CERC) in data science for real-time decision-making, hopes to use the $22 million he has been given to set up shop at Polytechnique to help make sense of the explosion of online data and convert it into knowledge that will help organizations and governments make opportune decisions.