- What Analytics Is
- What Analytics Can Do For You
- How to Start Using Analytics
- Analytics Success Stories
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According to a recent KPMG survey of C-level executives, 92% are using data and analytics to gain greater insights into marketing.72% report their enterprises are regular to heavy users of social media data to improve customer relationships. 81% of enterprises are relying analytics to improve their understanding of customers.
Imagine harnessing all the digital data out there — the zillions of Google searches and smart phone interactions — and then using the real-time information that has become so readily available to optimize services, solve problems and benefit society.
It wouldn’t just be cool — it would be revolutionary.
Well, it’s starting to happen, and a renowned data scientist who is coming to École Polytechnique de Montréal this fall is one of those spearheading the revolution.
[INFORMS member] Andrea Lodi, holder of the new Canada Excellence Research Chair (CERC) in data science for real-time decision-making, hopes to use the $22 million he has been given to set up shop at Polytechnique to help make sense of the explosion of online data and convert it into knowledge that will help organizations and governments make opportune decisions.
As Post-Dispatch baseball writer Derrick Goold aptly reported in coverage of FBI allegations about the St. Louis Cardinals hacking scouting reports of the Houston Astros, this baseball drama contains a story about the increasingly competitive world of sports analytics. It is also a wake-up call for analytics professionals and other business leaders, not just in professional sports but across numerous industries, who have a vested interest in ensuring that this growing technical field adheres to stringent ethical guidelines and professional standards.
CATONSVILLE, MD, June 8, 2015: The Institute for Operations Research and the Management Sciences (INFORMS), announced today that the U.S. Department of Veteran Affairs (VA) has approved the INFORMS Certified Analytics Professional (CAP®) for educational benefits under 38 CFR 21.4268 of the Code of Federal Regulations, which covers the Montgomery GI Bill. Veterans and other eligible individuals can now seek VA reimbursement for fees associated with applying for INFORMS certification. Reimbursement covers the initial CAP fee and re-examination fees.
Certified Analytics Professional -- INFORMS
What it's all about: The CAP certification is a rigorous general analytics certification. It certifies end-to-end understanding of the analytics process, from framing business and analytic problems to acquiring data, methodology, model building, deployment and model lifecycle management. It requires completion of the CAP exam (available at more than 700 Kryterion computer-based testing centers in more than 100 countries) and adherence to the CAP Code of Ethics.
How to prepare: INFORMS provides preview material and a Complete CAP Study Guide as an aid. It also provides free half-day CAP refresher sessions for organizations with 10 or more candidates.