- What Analytics Is
- What Analytics Can Do For You
- How to Start Using Analytics
- Analytics Success Stories
- The Edelman Award
- More Resources
“Analytics professionals work in many industries,” says Louise Wehrle, certification manager at INFORMS. “We have had candidates from military, from professors of analytics programs, from health care, from aerospace and from consulting companies who deliver analytic services to all of the above and more.”
She also notes that college professors often complete the CAP so that they can recommend similar programs to their students and ensure their curriculum covers all necessary material.
As I shared a week or so ago, INFORMS, the leading organization for analytics professionals, has a great opportunity for analytics students. It wants to award one student a scholarship to use for attending its upcoming business analytics conference.
If you doubt the value of this opportunity, consider the experience of last year's scholarship winner, Alex Akulov. I caught up with Akulov the other day to get his advice for potential participants... and to find out what he's been up to in the year since winning the 2013 contest. (See INFORMS, SAS Name Student Winners .)
His advice for students is to participate, and his experience stands as the reason why.
Each of these steps is disruptive to an organization. However, buying software is probably the least disruptive, so that’s where many companies choose to start! Gary Cokins, a veteran in the area of analytics and organizational change, says this:
“Organizations seem hesitant to adopt analytics. Is this due to evaluation paralysis or brain freeze? Most organizations make the mistake of believing that applying analytics is 90 percent math and 10 percent organizational change management with employee behavior alteration. In reality it is the other way around; it is more likely 5 percent math and 95 percent about people.” (source: http://www.informs.org/ORMS-Today/Public-Articles/February-Volume-39-Number-1/Obstacle-course-for-analytics)
One IT firm that's developing big data analytics technology for frackers is Ayata. The company was founded in 2003 as the result of a Canadian research project, and set out building "prescriptive" analytics tools that can harness hybrid data sets to generate recommendations. A couple of years ago, the company realized that its technology could be applied to the burgeoning world of fracking, according to Ayata CEO Atanu Basu.
Our benchmark research shows that analytics is the top business technology innovation priority; 39% of organizations rank it first. This is no surprise as new information sources and new technologies in data processing, storage, networking, databases and analytic software are combining to offer capabilities for using information never before possible.