INFORMS Society for Marketing Science


The major purpose of the ISMS is to foster the development, dissemination, and implementation of knowledge, basic and applied research, and science and technologies that improve the understanding and practice of marketing.

38th Annual INFORMS Marketing Science Conference

39th Annual INFORMS Marketing Science Conference

June 7-10, 2017

Los Angeles, CA
Chair:  Gerard J. Tellis
Conference Website:

Key Contacts

Dominique Hanssens
UCLA Anderson School of Management

Xueming Luo
VP of Electronic Communications
Fox School of Business
Temple University

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Meetings & Conferences