INFORMS Society for Marketing Science

Overview

The major purpose of the ISMS is to foster the development, dissemination, and implementation of knowledge, basic and applied research, and science and technologies that improve the understanding and practice of marketing.

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Announcements

Announcement New Marketing Journal: Customer Needs and Solutions(CNS)

Customer Needs and Solutions(CNS)is a new marketing journal to be published by Springer starting in 2014. The journal will consist of 4 regular issues each year, with about 100 pages per issue. It aims to be the premium outlet for scholarly work on critical issues related to customer needs (broadly defined to include the needs of both consumers and business customers) and solutions that address such needs. The objective and style of the journal are similar to Science and Nature, and each issue contains three different types of content (Research Papers, Perspectives and Unsolved Problems and Call for Solutions).

min ding

Editor in Chief (EIC): Min Ding, Smeal Professor of Marketing and Innovation, at Smeal College of Business, the Pennsylvania State University

 

The Society on Marketing Science Practice Prize Videos. Available Free On-line through MIT TechTV

37 videos showing state of the art marketing practices.  These videos are a great add for classroom discussions.  The videos have been downloaded over 10,000 by 100 different Universities.
Full Details

 

Marketing Science Institute (MSI) celebrates 50 years of generating and disseminating knowledge

During 2011, the Marketing Science Institute (MSI) celebrates 50 years of generating and disseminating knowledge—based on rigorous research—that advances the theory, science, and practice of marketing. We are celebrating with activities designed to stimulate global conversations about marketing challenges and opportunities in the years ahead.

Full Details

 

Foundation and Trends in Marketing

Foundations and Trends® in Marketing (www.nowpublishers.com/mkt) will publish high-quality survey and tutorial monographs of the field using modern techniques to enable both instant linking to the primary research in its electronic form. Foundations and Trends® in Marketing combines the verification of the peer-review of journals, the high usage of reference works, and the pedagogy of textbooks.

 

Call for Nominations for the Bass and Little Awards

The INFORMS Marketing Science Society Advisory Board is accepting nominations for the yearly Frank M. Bass award.

For full details, visit the Awards section.

 

Call for Nominations: John D. C. Little Award

The INFORMS Marketing Science Society Advisory Board is accepting nominations for the yearly John D. C. Little award. The John D. C. Little award is given annually to the best marketing paper published in Marketing Science, Management Science, or another INFORMS journal.

Full details are available in the awards section.

 

Call for Nominations:  Long Term Impact Award

The INFORMS Society for Marketing Science Long Term Impact Award (LTI Award) is to be given annually to a marketing paper published in Marketing Science, or Management Science, or another INFORMS journal, that is viewed to have made a significant long run impact on the field of Marketing.

Full details are available in the awards section.

 

Call for Nominations: ISMS Marketing Science Fellows

The ISMS Fellows selection committee yearly solicits nominations for the ISMS Fellows award. Nominations should be emailed to Chuck Weinberg (Weinberg@sauder.ubc.ca), who is the current chair of the selection committee. Please use the subject heading Fellows Nomination.

Full details are available in the awards section.

 

CALL FOR SUBMISSIONS THE GARY L. LILIEN ISMS-MSI PRACTICE PRIZE COMPETITION

The INFORMS Society for Marketing Science and the Marketing Science Institute yearly solicit entries for the Practice Prize Competition.
Full details are available in the awards section.

 

Preyas Desai elected as new Editor In Chief of Marketing Science

The INFORMS board has approved the appointment of Preyas Desai as the new Editor In Chief of Marketing Science as of January 1, 2011. Preyas is currently the Spencer R. Hassell Professor of Business Administration, Fuqua School of Business, Duke University. Preyas will step down from the position of Marketing Departmental co-Editor for Management Science. Further announcement about Management Science transition will follow.

 
 
 
 

 Robert Meyer has become the New Editor for Journal of Marketing Research

robert meyer

  Professor Robert Meyers has been selected to be the next Editor of Journal of Marketing Research.  Robert Meyer is the Gayfryd Steinberg Professor and Co-Director of Wharton's Risk Management and Decision Processes Center. He is a noted scholar whose research focuses on consumer decision analysis, sales response modeling, and decision making under uncertainty. Professor Meyer's work has appeared in a wide variety of professional journals and books, including the Journal of Consumer Research, the Journal of Marketing Research, Marketing Science, and Management Science. He is currently the editor-in-chief of the Journal of Marketing Research, and has previously served as co-editor of Marketing Letters, and associate editor of the Journal of Consumer Research, JMR, and Marketing Science. He also serves on the editorial review board of several major journals.

 

New Marketing Department Editors appointed for Management Science

Pradeep Chintagunta and Preyas Desai have been appointed Marketing Department Editors for Management Science. They take over from Jagmohan Raju who was the previous department editor for the past six years. Professor Pradeep Chintagunta is the Robert Law Professor of Marketing at the The University of Chicago Booth School of Business. He earned his PhD in marketing from Northwestern University and hasin 1990. Pradeep K. Chintagunta conducts research into the analysis of household purchase behavior, pharmaceutical markets, and technology products. Professor Preyas S. Desai is a Professor of Business Administration in the Marketing Department at Fuqua School of Business, Duke University. He obtained his MS and Ph.D. from Carnegie Mellon University. His research interests include management of distribution channels, marketing of durable goods, and segmentation and price discrimination.

 

New IRI Academic Data Set

Information Resources, Inc. (IRI) has just released an extensive set of data for academic research use. This is 5 years of store scanner data and panel data for 30 large categories, and some TNS advertising data on two categories.

This data set was prepared with advice and prodding from Carl Mela (Duke) and Bart Bronnenberg (Tilburg). Arvid Johnson, now at Dominican University, was instrumental in moving this project forward while at IRI.

More information about this data set can found at: http://us.infores.com/academic

 
 

ISMS announces inaugural fellows of Marketing Science at 2008 Marketing Science Conference

ISMS Fellow Award recognizes cumulative long term contribution to the mission of ISMS. The mission of ISMS is “…to foster the development, dissemination, and implementation of knowledge, basic and applied research, and science and technologies that improve the understanding and practice of marketing.” Congratulations to: Frank M. Bass, John R. Hauser, Gary L. Lilien, John D.C. Little, David B. Montgomery, Donald Morrison, Steven M. Shugan, Richard Staelin, Charles B.Weinberg and Russell S. Winer.(more)

 
 
 

36th Annual INFORMS Marketing Science Conference

June 12-14, 2014
Emory University's Goizueta Business School
Atlanta, GA
Conference Website » 

Key Contacts

John Hauser
President
Sloan School of Management
Massachusetts Institute of Technology

Peter Popkowski Leszczyc
VP of Electronic Communications/Webmaster
School of Business
University of Alberta

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Meetings & Conferences