Vice President- Marketing, Communications & Outreach

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I am honored to be a nominee for the INFORMS VP of Marketing, Communications, and Outreach position. This is an exciting time for our profession; the opportunity to have impact through operations research, management science, and analytics is greater than ever. Our community provides both private and public sector organizations with highly valuable foundational tools and methods for decision making. Organizations can have incredible impact when they recognize this and engage deeply with our members through research- based collaborations, continuing education, and student recruitment. The ongoing challenge is making these organizations aware of the benefits of engaging with our community.

Marketing and communications efforts that support such awareness and enhance the reputation of our community’s professions are therefore very important. I have appreciated the growth in the quality and breadth of INFORMS marketing and communications activities. If elected, I would aim to continue and strengthen these activities so that a larger set of organizations use our models, tools, and expertise as input in their decision-making processes.

Regarding outreach, I am excited about the growth in activities ranging from federal funding agency outreach (NSF Liaison committee, formed in 2011) to underserved community engagement (Pro Bono Analytics Program, initiated in 2016). The partner base for our collective research is of course broader than NSF and now extends to philanthropic foundations. I believe it would benefit our community to invest in outreach to such foundations through INFORMS; this would be a direction I would explore in this position.

Some of my experiences at Georgia Tech have marketing, communications, and outreach components of relevance to this position, as outlined below.

I am the founding Faculty Director of the Ray C. Anderson Center for Sustainable Business at the Scheller College of Business, which I established with gifts from two family foundations. One of the Center’s goals is to promote affiliated faculty research and educational activities vis-à-vis industry practitioners, policymakers, and other academics, respectively, to achieve broader industry, government, and educational impact. To that end, we have developed a marketing and communications strategy to strengthen connections with global organizations, business leaders, and researchers through web, social, e-mail, and media outreach. In particular, the Center has invested in cultivating relationships with external media channels, developed a “research briefs for practitioners” series around its key research themes, and matched faculty with writers to help them write opinion pieces targeted at the business press. These communication efforts have translated into a growing set of opportunities for faculty, from being invited to speak at events to forming partnerships with established companies.

At Georgia Tech, I also co-created the Serve-Learn-Sustain initiative, which focuses on supporting underserved communities in Atlanta and Georgia via educational and research-based collaborations with faculty and students from all disciplines. I expect that the experience base from that program would provide useful insights into further strengthening the Pro Bono Analytics program and supporting INFORMS’ goal of advancing society and making the world a better place.

Finally, I serve as the Scheller College of Business ADVANCE Professor, a role that is focused on supporting the advancement of women and underrepresented minorities in academia. In this role, I came to appreciate the importance of “voice” and grassroots engagement. I translated this insight into the creation of the Diversity and Inclusion Fellows program in which student, faculty and staff participants propose and implement their own ideas for enhancing diversity and inclusion on campus. In this role, I collaborated with Institute Communications in developing a strategic communications plan for the Fellows program and for the ADVANCE program more generally.

As VP, I would draw upon these experiences to think strategically about the scope and impact of the marketing, communications, and outreach activities of INFORMS, and to work collaboratively across our Society and its partners to further INFORMS’ goals. I am honored to be nominated to the INFORMS Board of Directors and look forward to serving if elected.

Biographical Profile

Education

  • PhD in Operations Research, Massachusetts Institute of Technology, Cambridge, MA (1998)
  • MS in Industrial Engineering, Purdue University, West Lafayette, IN (1994)
  • BS in Industrial Engineering and Mathematics, Bogaziçi University, Istanbul, Turkey (1992)

Professional Experience

  • Georgia Institute of Technology:
    • Brady Family Chaired Professor (2012-present),
    • Professor (2011- 2012),
    • Nancy J. and Lawrence P. Huang Associate Professor (2007-2011),
    • Associate Professor (2005- 2007);
    • Founding Faculty Director, Ray C. Anderson Center for Sustainable Business (2013-present),
    • Founding Co-Executive Faculty Director, Georgia Tech Office of Serve-Learn-Sustain (2015-present),
    • ADVANCE Professor (2012-present)
  • Harvard Business School: Visiting Scholar (2014-2015)
  • INSEAD:
    • Associate Professor (2002-2005),
    • Assistant Professor (1998-2002)

INFORMS Activities

  • Area Editor, Environment, Energy and Sustainability, Operations Research (January 1, 2012 – December 31, 2017)
  • President, MSOM Society (July 2012 – June 2013)
  • Executive VP and President-Elect, MSOM Society (July 2011 – June 2012)
  • Founding Co-chair, MSOM SIG on Sustainable Operations (June 2010- July 2011)
  • Member, INFORMS Ad-Hoc Committee on Diversity (July 2006 – January 2007)
  • Associate Editor, Manufacturing and Service Operations Management (January 1 2007 – December 31, 2017)
  • Associate Editor, Management Science (January 1, 2010 – December 31, 2016)
  • Co-Editor, M&SOM Special Issue on the Environment (published in 2013)
  • Associate Editor, Operations Research (January 2009 – December 2011)
  • Judge, JFIG Paper Competition, MSOM Best Paper Award, MSOM Student Paper Competition
  • Cluster chair and co-chair at multiple INFORMS conferences 

Publications

30+ referred publications in Management Science, Manufacturing and Service Operations Management, Operations Research and Production and Operations Management. 

Honors and Awards

  • 2015 Management Science Best Paper in Operations Management Award (for papers published in 2012-2014)
  • 2017 Distinguished Fellow of the INFORMS Manufacturing and Service Operations Management Society
  • 2018 INFORMS Manufacturing and Service Operations Management Society Distinguished Service Award
  • 2018 Georgia Tech Outstanding Doctoral Thesis Advisor Award
  • 2018 Georgia Tech CETL Innovation in Extracurricular Education Award for the Carbon Reduction Challenge
  • 2019, 2010 Brady Family Award for Research Excellence, Scheller College of Business, Georgia Institute of Technology