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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

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The INFORMS Analytics+ Conference showcased how companies are turning advanced analytics and AI into measurable operational results

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In most emergency departments, beds are a hot commodity. But some patients don’t actually need a bed for their treatment – and accurately identifying those people is a low-lift but effective way to increase efficiency without sacrificing care quality, finds a study recently published in the journal Management Science.

The researchers developed a simple decision tree, informed by mathematical and machine learning models, to help staff decide whether a patient truly needs a bed or can be routed to a “vertical processing pathway” – that is, an area where they can be treated sitting up. Many hospitals already have such an area but don’t necessarily have a systematic way to decide which patients are treated there.

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Media Coverage

American teenagers start their school day too early.

Medical experts have been clear for years: sleep cycle changes during puberty make it hard for teenagers to learn in the early morning. Later school start times have been linked to better sleep, improved mental health, stronger academic performance and even safer driving.

Most school district leaders know about this problem and care about fixing it. But changing the schedule can feel operationally impossible.

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A Simple ER Fix Can Save Time Without Adding Beds

U.S. News & World Report, August 19, 2026

In most emergency departments, beds are a hot commodity. But some patients don’t actually need a bed for their treatment – and accurately identifying those people is a low-lift but effective way to increase efficiency without sacrificing care quality, finds a study recently published in the journal Management Science.

The researchers developed a simple decision tree, informed by mathematical and machine learning models, to help staff decide whether a patient truly needs a bed or can be routed to a “vertical processing pathway” – that is, an area where they can be treated sitting up. Many hospitals already have such an area but don’t necessarily have a systematic way to decide which patients are treated there.

Against a purply blue backdrop flash dozens of boxes about 1.5 inches tall in 5 rows. On each "screen" is an image, and each is different, ranging from people at work to illustrations.

AI-Generated Ads Outperform Human Designers in Live Campaign, Advantage Holds 18 Months Later

News Release, August 13, 2026

The common belief throughout the marketing and advertising world is that generative AI can produce striking visuals, but it struggles to match the performance and brand discipline of skilled human designers. New research published in the INFORMS journal Marketing Science challenges that assumption, finding that a carefully designed AI system can outperform visuals created by humans, and it can outperform designs created by another AI model that was optimized solely on the basis of aesthetics.

The study, “Leveraging Generative AI to Create Visual Content in Digital Advertising,” was authored by Remi Daviet of INSEAD and Yohei Nishimura of the Wisconsin School of Business at the University of Wisconsin–Madison. They used active-learning engine as part of a live campaign to solve the problems of finding high-performing AI images while making sure to keep them on-brand and effective.

In the foreground on a table is an analog alarm clock. A young woman places her hand on the top, as if to silence it. She is in bed behind the clock, eyes closed, wearing a bright marigold shirt. Her bedding is grey.

Teens Need Sleep. Schools Can Afford to Give It to Them.

RealClearEducation, August 12, 2026

American teenagers start their school day too early.

Medical experts have been clear for years: sleep cycle changes during puberty make it hard for teenagers to learn in the early morning. Later school start times have been linked to better sleep, improved mental health, stronger academic performance and even safer driving.

Most school district leaders know about this problem and care about fixing it. But changing the schedule can feel operationally impossible.

A convoy of supply trucks in shades of olive drive across the frame through a field.

Department of War needs to make sure AI supply chain mapping can’t be exploited by America’s enemies

American Journal of Transportation, August 11, 2026

President Trump recently signed Executive Order 14415, “Securing America’s Defense Supply Chains and Ensuring Domestic Acquisition of Critical Materials”, which states that “the United States must secure its supply chains against physical, cyber, and economic subversion”, and that finished equipment and “the critical materials and components necessary to manufacture, maintain, sustain, and repair that equipment, are sourced domestically or from allied nations.” Among other provisions, the Executive Order states that the Department of War will, with the help of the defense industrial base, engage in supply chain mapping and illumination that will “map national security vulnerabilities as they relate to the sourcing of key raw materials or other links in the supply chain, using any tools and technologies to include artificial intelligence to assist in doing so.”

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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