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Big data, artificial intelligence and advanced pricing algorithms make it easier than ever for companies to fine-tune prices for individual products to closely reflect their unique value and cost. The conventional wisdom is straightforward: better data, better algorithms and sharper segmentation should produce better profits. But new research suggests that the most profitable answer isn’t always more fine-grained pricing across a product line. In fact, it is fewer, better-chosen price points.

INFORMS has awarded Microsoft (NASDAQ: MSFT) its 2026 Franz Edelman Award for Achievement in Advanced Analytics, Operations Research and Management Science, for reengineering how global cloud infrastructure is planned and delivered, applying advanced analytics and AI to orchestrate complex fulfillment decisions across its rapidly expanding data center network.

INFORMS has awarded Microsoft, a global leader in cloud computing and technology solutions, the 2026 INFORMS Prize. This prestigious award recognizes Microsoft’s use of advanced analytics and O.R. to optimize its end-to-end cloud infrastructure and capacity management to deliver best-in-class efficiency, scalability and reliability.

INFORMS has awarded the 2026 UPS George D. Smith Prize to the Georgia Institute of Technology (Georgia Tech). The award recognizes excellence in preparing students to become practitioners of O.R. and analytics.

INFORMS has awarded the INFORMS Early Career Practitioner Award to Athanasios (Thanos) Lolos, principal data scientist at Navy Federal Credit Union (NFCU), for his outstanding contributions in applying operations research and advanced analytics to real-world financial challenges.