AI-powered social media bots can increase user engagement on posts, but they fall short of encouraging users to post more overall.
When a politician uses emotionality in social media to engage with his or her constituents, two things happen. One: the politician sees an increase in engagement with individual constituents and then at scale. Two: the politician may actually expand his or her following.
A new peer-reviewed study found that direct-to-consumer (DTC) advertising for prescription smoking-cessation drugs meaningfully reduces cigarette use, while advertising for over the counter (OTC) nicotine products does not.
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Prepopulating e-commerce search bars with trending or personalized keywords can meaningfully increase both purchasing and consumer spending.
AI-powered social media bots can increase user engagement on posts, but they fall short of encouraging users to post more overall.
Renato D.C. Monteiro, Ph.D. of Georgia Tech has been awarded the 2025 John von Neumann Theory Prize—one of the organization’s highest honors.
A new peer-reviewed study found that direct-to-consumer (DTC) advertising for prescription smoking-cessation drugs meaningfully reduces cigarette use, while advertising for over the counter (OTC) nicotine products does not.
Brian Denton and Les Servi have each been awarded the 2025 George E. Kimball Medal, honoring their decades of distinguished service and transformative contributions to the field of operations research and the management sciences (OR/MS).
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