O.R. and Analytics in the News

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Reducing the chronic illness costs

Changing Business, Johns Hopkins Carey Business School, September 16, 2016

A forthcoming study in the INFORMS journal Marketing Science by INFORMS member and professor at Johns Hopkins Carey Business School, Jian Ni, explores how guiding patients to a more appropriate level of healthcare can reduce healthcare expenditures. 

Measuring the cool factor

Changing Business, Johns Hopkins Carey Business School, September 16, 2016

In an upcoming Management Science study, INFORMS member and professor at the Johns Hopkins Carey Business School Ruxian Wang has developed a method to measure the appeal or "cool factor" of commercial products.

Who's crunching the data?

insideBIGDATA, September 13, 2016

According to a recent KPMG study, CEOs are relying on an abundance of data and analytics to make critical management decisions, however many CEOs do not trust the data they receive. INFORMS member and University of Notre Dame Professor Scott Nestler discusses the value of the Certified Analytics Professional (CAP®) program in assuring CEOs and other leadership of an analytics professional's adherence to high standards and the quality of their data.

Standing out in the crowd: aCAP certification helps distinguish young analytics talent

KD Nuggets, September 13, 2016

As the demand for analytics professionals continues to grow, and more and more universities are adding or expanding their analytics programs, it is increasingly important for young analytics professionals to stand out to potential employers. Alan Briggs, INFORMS member and project manager and data scientists with Elder Research, Inc., discusses how the new Associate Certified Analytics Professional (aCAP™) program can place emerging analytics professionals on the path to success.

Consumer online search habits provide opportunity for retailers and advertisers

The Times of India, September 7, 2016

After identifying a sample of 1,000 digital camera purchases from the browsing and purchase history of more than two million consumers, INFORMS members Bart Bronnenberg of Tilburg University and Carl Mela of Duke University, with Jun Kim of the Hong Kong University of Science and Technology, discovered unique insight on how advertisers and retailers can influence the final purchase. Their findings will be published in the INFORMS journal Marketing Science.

Leading the Pack

Forbes, August 29, 2016

Brenda L. Dietrich, former INFORMS president who leads the data science function of IBM Business Analytics Insights as a Service unit, was named as one of the top nine women leading the pack in data analytics.

"Bags Fly Free" policy could be costing Southwest Airlines

The Dallas Morning News, August 23, 2016

By studying nearly nine million domestic flights, INFORMS members Mazhar Arikan, University of Kansas; Vinayak Deshpande, University of North Carolina at Chapel Hill; and Mark Ferguson, University of South Carolina, found that by not charging checked bag fees Southwest Airlines could be impacting their flights' ability to depart on time. Their findings were published in the INFORMS journal Management Science.

Using analytics to predict the 2016 elections

Fox Illinois, August 19, 2016

Starting with the 2000 presidential elections, INFORMS member Sheldon Jacobson, professor with the University of Illinois, and a team of fellow researchers and students, have used a combination of poll numbers, algorithms, and analysis to make a state-by-state assessment of who is most likely to be elected in the upcoming presidential and senate elections.

Why we ignore security alerts

Naked Security, August 19, 2016

Naked Security, the online news room for data security company Sophos, highlighted an article in the INFORMS journal, Information Systems Research, addressing the effectiveness of system-generated computer security warnings. As much as 87% of these warnings are simply ignored, due to a combination of badly timed interruptions and our inability to multitask.  

Got junk?

Los Angeles Times, August 19, 2016

The LA Times explores garbage orbiting earth and how to clean it up, including a 2009 paper by INFORMS member Lawrence Wein and coauthor Andrew Bradley, both researchers at Stanford University.

Maximizing 2016 Olympics’ coverage

The New York Times, August 18, 2016

Press covering the Olympic Games in Rio this summer faced multiple challenges in their efforts to attend as many events as possible, including event timing and location, weather, and travel logistics. Carnegie Mellon professor and INFORMS member Michael Trick helps a New York Times reporter create a plan to approach his coverage of the 2016 games.

The secret indicator of a bad CEO: His golf game

The Fiscal Times, August 8, 2016

Any investor wants an edge — knowledge about how a specific company will do. Insider trading could leave you confined in jail. Instead, take a walk out to the golf course. According to a recent report in the [INFORMS] journal Management Science, when the CEO plays too many rounds, corporate performance drops. 

Clarkson University recognized by INFORMS Rothkopf Rankings

North Country Now, August 6, 2016

The “Rothkopf Rankings,” published in May 2016 in the INFORMS journal Interfaces, recognized Clarkson University as a top U.S. school for contributions to operations research practice literature. 

Using Twitter to predict TV program ratings

Science Newsline, August 2, 2016

INFORMS members Professor Xiao Liu of New York University and Professors Param Vir Singh and Kannan Srinivasan of Carnegie Mellon University conducted a study on which digital platforms are the most effective at gauging the success of a TV program. The study, which will be published in the INFORMS journal Marketing Science, found that Twitter is significantly more effective than other platforms, including Google Trends, Wikipedia, IMDB, and the Huffington Post, at predicting TV ratings.

Kuwaiti healthcare reforms maximize efficiency

Kuwait Daily News, August 1, 2016

According to Nicos Savva, INFORMS member and associate professor at the London Business School, the reforms to the Kuwaiti healthcare system outlined in the Kuwait Development Plan for 2015-2020 could result in one of the most efficient healthcare systems in the world. In particular, investments in specialization and preventative care hold the key to improving both patient outcomes and hospital productivity.

Smart technology, not body cameras, leads to less lethal force by police

Security Magazine, August 1, 2016

Using data from a Washington Post comprehensive report, two INFORMS members investigated the impact of technology on police performance and practice. Professors Min-Seok Pang and Paul Pavlou, both from Temple University’s Fox School of Business, found that the use of analytics and smartphones to access intelligence led to decreased instances of lethal force by police, whereas wearable video cameras were linked to an increase in lethal force on civilians by police. 

Revolutionizing promotional pricing

The Huffington Post, July 26, 2016

Georgia Perakis, INFORMS member and professor at the Massachusetts Institute of Technology, led a team of Ph.D. students, in partnership with Oracle, to develop a model approach to determining optimal promotional retail pricing. Compared to current methods, the newly developed model was able to identify the potential for between 3-10% improvement in profits. 

Optimizing Monday Night Football

Science 2.0, July 26, 2016

Two INFORMS members from the University of Iowa’s Tippie College of Business, doctoral student Bhupesh Shetty and Associate Professor Jeffrey Ohlmann, in conjunction with Professor Gary Gaeth, developed an optimization model to improve Monday Night Football schedules. By analyzing every Monday night game played between 1993 and 2008, the researchers discovered three factors that have the greatest impact on generating high ratings: games played by Super Bowl champions, teams with high profile players or coaches joining the team, and teams with high-powered offenses.