Press Releases

Dieting Success: New Research Shows Top Performers in a Group Provide More Positive Support for Dieters than Peers

Dieting Success: New Research Shows Top Performers in a Group Provide More Positive Support for Dieters than Peers

CATONSVILLE, MD, June 23, 2020 – The weight loss industry in the United States is vast and generates about $20 billion each year from over 100 million dieters. Commercial weight loss programs design customer-focused program policies to shape and optimize satisfaction and development. These two metrics are tied to how well a program does and the success of the customers in that program. New research in the INFORMS journal Marketing Science finds one key to success is making sure you have the right role model for dieters.

New Research Says Displaying Fake Reviews Increases Consumer Trust in Review Platforms by 80%

New Research Says Displaying Fake Reviews Increases Consumer Trust in Review Platforms by 80%

CATONSVILLE, MD, June 18, 2019 – Many people are using COVID-19 quarantine to get projects done at home, meaning plenty of online shopping for tools and supplies. But do you buy blind? Research shows 97% of consumers consult product reviews before making a purchase. Fake reviews are a significant threat for online review portals and product search engines given the potential for damage to consumer trust. Little is known about what review portals should do with fraudulent reviews after detecting them. 

New Research Finds Training Has Stronger Links to Promotion for Women in IT Over Work Performance

New Research Finds Training Has Stronger Links to Promotion for Women in IT Over Work Performance

CATONSVILLE, MD, April 29, 2020 – Job performance has long been understood to be the primary equalizing factor affecting promotions for men and women in the workplace, but research shows, women don’t gain as much from the same performance improvements as men do. New research in the INFORMS journal Information Systems Research shows training plays an important part in promotions for women in the field of information technology.

New Research Finds Cost Transparency Can Increase Sales 20%

New Research Finds Cost Transparency Can Increase Sales 20%

CATONSVILLE, MD, April 23, 2020 – Businesses don’t typically disclose information to consumers on how much it costs to produce a product. However, new research in the INFORMS journal Marketing Science provides evidence that doing so can increase consumers’ purchase interest by more than 20%. 

 Marketing Researchers Identify the Three Most Powerful Drivers of Effective Crowdfunding

Marketing Researchers Identify the Three Most Powerful Drivers of Effective Crowdfunding

CATONSVILLE, MD, April 6, 2020 – While the concept of crowdfunding is still in its early phases of development, a group of marketing researchers have conducted a study that reveals the most powerful drivers behind effective crowdfunding campaigns. According to the researchers, there are three primary mechanisms that serve as the major drivers of crowdfunding campaigns that yield results. 

Students Tackle Complex Real-World Business Challenges in 2020 INFORMS Student Team Competition

Students Tackle Complex Real-World Business Challenges in 2020 INFORMS Student Team Competition

CATONSVILLE, MD, March 31, 2020 – Six student teams from around the world are selected as finalists in the fourth annual INFORMS O.R. & Analytics Student Team Competition. The competition highlights impressive young talent and provides operations research (O.R.) and analytics students with the opportunity to solve the kind of real-world workplace challenges they will undoubtedly face during their careers. 

New Research Finds Increasing Number of Grocery Stores in Densely Populated Areas Could Reduce Food Waste Up to 9%

New Research Finds Increasing Number of Grocery Stores in Densely Populated Areas Could Reduce Food Waste Up to 9%

CATONSVILLE, MD, February 12, 2020 – Food waste is a big problem in the United States. According to the U.S. Department of Agriculture, food waste is estimated at between 30-40 percent of the food supply. New research in the INFORMS journal Manufacturing & Service Operations Management finds that increasing the number of grocery stores in certain areas can drastically decrease waste.

Two INFORMS Members Elected to the National Academy of Engineering

Two INFORMS Members Elected to the National Academy of Engineering

CATONSVILLE, MD, February 10, 2020 – Two INFORMS members – Stephan Biller, vice president Offering Management Watson IoT and Chief Innovation Officer for IBM and Jorge Nocedal, Walter P. Murphy professor at Northwestern University – have been elected to the National Academy of Engineering. They join more than 100 new members also recently elected. 

New Research Finds Popularity Distance Between a Visited Restaurant’s Location and a Person’s Hometown Biases their Online Rating up to 11%

New Research Finds Popularity Distance Between a Visited Restaurant’s Location and a Person’s Hometown Biases their Online Rating up to 11%

CATONSVILLE, MD, February 6, 2020 – Product reviews and ratings have a strong impact on consumer consideration. In restaurant reviews, new research in the INFORMS journal Information Systems Research shows that location bias, based on the popularity difference between the reviewer’s hometown and the distance to their destination, can affect a reviewers online rating by as much as 11%. 

 Likelihood of E-Book Purchases Increase 31% By Combining Previews and Reviews According to New Research

Likelihood of E-Book Purchases Increase 31% By Combining Previews and Reviews According to New Research

CATONSVILLE, MD, January 30, 2020 – New research in the INFORMS journal Information Systems Research finds that the purchasing decision of customers considering buying e-books is significantly influenced through easy access to a combination of e-book previews and reviews, resulting in a staggering 31% increase in a consumer’s likelihood to purchase an e-book. When exposed to either previews only or online reviews only, purchase likelihood is between 7 and 17%.

New Research Finds Demand for Drone Delivery in E-Retail is High, Ability to Meet that Demand Low

New Research Finds Demand for Drone Delivery in E-Retail is High, Ability to Meet that Demand Low

CATONSVILLE, MD, January 29, 2020 – Consumers want what they want, and they want it now. Drone delivery has long been talked about as an option to satisfy consumer delivery demands, but how realistic is it? New research in the INFORMS journal Transportation Science looks at how possible and desirable it is to use drones for delivery for e-retailers considering cost and effectiveness in certain population areas and in certain locations.

News Aggregator Websites Play Critical Role in Driving Readers to Media Outlet Websites

News Aggregator Websites Play Critical Role in Driving Readers to Media Outlet Websites

CATONSVILLE, MD, January 20, 2020 – News aggregators help to simplify consumers’ search for news stories by gathering content based on viewing history or other factors. Commonly used aggregators include Google News, Yahoo! News, and others. They offer links to news stories published by news outlets and save consumers considerable time and effort in finding news.

2020 INFORMS Franz Edelman Award: World’s Leading Operations Research and Analytics Competition Selects Finalists

2020 INFORMS Franz Edelman Award: World’s Leading Operations Research and Analytics Competition Selects Finalists

CATONSVILLE, MD, January 8, 2020 – INFORMS, the leading international association for professionals in operations research and analytics, has selected six finalists for the 49th annual Franz Edelman Award for Achievement in Advanced Analytics, Operations Research and Management Science, the world’s most prestigious award for achievement in the practice of analytics and operations research (O.R.). 

New Research Shows Live Chats Can Increase Sales by Nearly 16%

New Research Shows Live Chats Can Increase Sales by Nearly 16%

CATONSVILLE, MD, January 8, 2020 – Live chat tools allow for communication between sellers and buyers. They are popular instruments for e-commerce sites that don’t have the advantage of face-to-face communication that brick-and-mortar stores do. New research in the INFORMS journal Information Systems Research says these live chats can actually increase sales and boost profits.