Press Releases

Special INFORMS journal collection explores the origins of strategy science

Special INFORMS journal collection explores the origins of strategy science

CATONSVILLE, MD, February 13, 2018 – Where do great strategies come from? How can opportunities be maximized? How can the most successful strategies be identified? These questions and more are explored in a one of a kind collection of essays by prominent thought leaders in strategy science. This one-of-a-kind collection began with a collaborative workshop hosted by Apple and was ultimately published by INFORMS, the largest international association of operations research (O.R.) and analytics professionals.

The magic of movies not tied to using latest technology according to new research

The magic of movies not tied to using latest technology according to new research

CATONSVILLE, MD, January 25, 2018 – In the nearly 60 years between the 1939 release of Hollywood’s first animated movie, Snow White and the Seven Dwarves and modern hits like Toy Story, Shrek and more, advances in animation technology have revolutionized not only animation techniques, but moviemaking as a whole. However, a new study in the INFORMS journal Organization Science found that employing the latest technology doesn’t always ensure creative success for a film.

INFORMS selects 2018 UPS George D. Smith Prize finalists from leading university O.R. and analytics programs

INFORMS selects 2018 UPS George D. Smith Prize finalists from leading university O.R. and analytics programs

CATONSVILLE, MD, January 16, 2018 – INFORMS, the leading international association for professionals in operations research and analytics, has selected two finalists for the 2018 UPS George D. Smith Prize, which recognizes excellence in preparing students to become practitioners of operations research and analytics.

The 2018 finalists are:                                      

Are Super Bowl ads worth it? New research indicates sales benefits persist well into the year during “March Madness,” MLB and NBA games

Are Super Bowl ads worth it? New research indicates sales benefits persist well into the year during “March Madness,” MLB and NBA games

CATONSVILLE, MD, January 5, 2018 – The 2018 Super Bowl arrives in a few weeks and over 40 percent of U.S. households will watch the game on TV. With a 30-second TV commercial priced at over $4 million, some advertisers may debate whether these ads are worth the cost. A new study finds that the benefits from the Super Bowl ads actually persist well into the year with increased sales during sporting events like the NCAA’s “March Madness,” NBA playoffs and MLB games. According to this new research a Budweiser ad increased sales during these later sporting events. Further, the research finds that the gains in sales are much more substantial when the advertiser is the sole advertiser from its market category or niche in a particular event. 

2018 INFORMS Franz Edelman Award finalists selected from leading analytics teams around the world

2018 INFORMS Franz Edelman Award finalists selected from leading analytics teams around the world

Competition recognizes incredible ways that analytics improves how people live and work

Finalist contributions include innovations in broadcasting, healthcare, communication, inventory management, vehicle fleet management, and alternative energy industries.

CATONSVILLE, MD, January 4, 2018 – INFORMS, the leading international association for professionals in operations research and analytics, has selected six finalists for the 47th annual Franz Edelman Award for Achievements in Operations Research and Management Science, the world’s most prestigious award for achievement in the practice of analytics and O.R.