Press Releases

Gaining distribution in small retail formats bring big payoffs even for major brands

Gaining distribution in small retail formats bring big payoffs even for major brands

CATONSVILLE, MD, August 11, 2017 – Small formats with limited assortments like Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing recently in popularity in the United States and around the world. For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves. According to a forthcoming study in a leading INFORMS scholarly marketing journal, Marketing Science, the answer is “yes.” Gaining the same increase in distribution penetration from limited assortment stores provide much larger increases in sales, relative to that from large assortment stores.

Sunny, rainy, or cloudy: New study shows how weather can impact consumer purchase response to mobile ads

Sunny, rainy, or cloudy: New study shows how weather can impact consumer purchase response to mobile ads

CATONSVILLE, MD, July 20, 2017 – Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands … weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of your ad content can either help or hurt such response depending on the current local weather.

New study provides BRCA mutation carriers guidance for when surgery has greatest impact

New study provides BRCA mutation carriers guidance for when surgery has greatest impact

CATONSVILLE, MD, July 19, 2017 – Of the women who carry the mutated BRCA1/2 genes, 45-65 percent will develop breast cancer, and 15-39 percent will develop ovarian cancer in their lifetimes. Many women, especially those who have experienced the death of family members to these cancers, elect to undergo preventive surgeries that can significantly increase life expectancy, but require extensive recovery time and can impact later fertility and quality-of-life. However, few guidelines exist that shed light on the optimal age to undergo these procedures, and in what sequence. A new study in the INFORMS journal Decision Analysis provides insight to help enable physicians and patients make better-informed choices.

New study shows important economic contributions of H-1B visas

New study shows important economic contributions of H-1B visas

CATONSVILLE, MD, June 7, 2017 – A new study in the INFORMS journal Management Science shows that the U.S. economy is strengthened by H-1B visa holders who fill key roles in enhancing organizations and supplementing the work of their U.S. peers. This is particularly true for trades like the U.S. audit industry that employ a large number of individuals who hold H-1B visas, and who recruit highly skilled foreign workers for specialty occupations. 

Generous health insurance plans encourage overtreatment, but may not improve health

Generous health insurance plans encourage overtreatment, but may not improve health

CATONSVILLE, MD, June 2, 2017 – Offering comprehensive health insurance plans with low deductibles and co-pay in exchange for higher annual premiums seems like a good value for the risk averse, and a profitable product for insurance companies. But according to a forthcoming study in a leading scholarly marketing journal, the INFORMS journal Marketing Science, such plans can encourage individuals with chronic conditions to turn to needlessly expensive treatments that have little impact on their health outcomes. This in turn raises costs for the insurer and future prices for the insured. 

Paying online community members to write product reviews backfires badly

Paying online community members to write product reviews backfires badly

CATONSVILLE, MD, May 1, 2017 – Online user reviews have become an essential tool for consumers who increasingly rely on them to evaluate products and services before purchase. The business models of online review platforms such as Yelp and TripAdvisor, and e-commerce sites such as Amazon and Expedia critically depend on them. Should such sites pay users to encourage them to write reviews? According to a forthcoming study in the INFORMS journal Marketing Science, a leading academic marketing journal, that is a bad idea.

Student teams use Analytics, Operations Research to help solve global hunger

Student teams use Analytics, Operations Research to help solve global hunger

LAS VEGAS, NV, April 4, 2017 – With the backdrop of a fast-growing growing global population and looming challenges to produce enough food to feed the world, a group of students from the University of Warwick, Nottingham University, and Cardiff University in the United Kingdom have developed a new method to develop better-performing soybean strains that could lead to a world-wide increase in food production.

INFORMS Student Team Competition provides unique experience for students

INFORMS Student Team Competition provides unique experience for students

CATONSVILLE, MD, March 7, 2017 – Eight student teams from around the world have been selected as finalists in the inaugural INFORMS O.R. and Analytics Student Team Competition. INFORMS, the leading international association for professionals in operations research and analytics, introduced this new competition to highlight young talent and provide O.R. and analytics students the opportunity to solve the kinds of real-world workplace challenges they will face during their careers.

New study finds price discounts may backfire when combined with large donations

New study finds price discounts may backfire when combined with large donations

CATONSVILLE, MD, March 3, 2017 – Providing consumers the opportunity to feel altruistic by donating a portion of the purchase price to a charity is an effective way for businesses to drive sales, as is providing items and services at discounted prices. However, businesses should proceed with caution when combining these two marketing techniques, as it can have the opposite effect.  

Over 80% of online ad effect is on offline sales

Over 80% of online ad effect is on offline sales

CATONSVILLE, MD, February 2, 2017 – According to a forthcoming study in the INFORMS journal of Marketing Science online display ads can increase both online and offline retail sales, providing valuable insight for future marketing decisions.