Press Releases

Paying online community members to write product reviews backfires badly

Paying online community members to write product reviews backfires badly

CATONSVILLE, MD, May 1, 2017 – Online user reviews have become an essential tool for consumers who increasingly rely on them to evaluate products and services before purchase. The business models of online review platforms such as Yelp and TripAdvisor, and e-commerce sites such as Amazon and Expedia critically depend on them. Should such sites pay users to encourage them to write reviews? According to a forthcoming study in the INFORMS journal Marketing Science, a leading academic marketing journal, that is a bad idea.

Student teams use Analytics, Operations Research to help solve global hunger

Student teams use Analytics, Operations Research to help solve global hunger

LAS VEGAS, NV, April 4, 2017 – With the backdrop of a fast-growing growing global population and looming challenges to produce enough food to feed the world, a group of students from the University of Warwick, Nottingham University, and Cardiff University in the United Kingdom have developed a new method to develop better-performing soybean strains that could lead to a world-wide increase in food production.

INFORMS Student Team Competition provides unique experience for students

INFORMS Student Team Competition provides unique experience for students

CATONSVILLE, MD, March 7, 2017 – Eight student teams from around the world have been selected as finalists in the inaugural INFORMS O.R. and Analytics Student Team Competition. INFORMS, the leading international association for professionals in operations research and analytics, introduced this new competition to highlight young talent and provide O.R. and analytics students the opportunity to solve the kinds of real-world workplace challenges they will face during their careers.

New study finds price discounts may backfire when combined with large donations

New study finds price discounts may backfire when combined with large donations

CATONSVILLE, MD, March 3, 2017 – Providing consumers the opportunity to feel altruistic by donating a portion of the purchase price to a charity is an effective way for businesses to drive sales, as is providing items and services at discounted prices. However, businesses should proceed with caution when combining these two marketing techniques, as it can have the opposite effect.  

Over 80% of online ad effect is on offline sales

Over 80% of online ad effect is on offline sales

CATONSVILLE, MD, February 2, 2017 – According to a forthcoming study in the INFORMS journal of Marketing Science online display ads can increase both online and offline retail sales, providing valuable insight for future marketing decisions.