Press Releases

It pays to go beyond the last word when advertising using Google AdWords

It pays to go beyond the last word when advertising using Google AdWords

CATONSVILLE, MD, October 11, 2016 – As search advertising gains share in advertising budgets, the decision on which keywords to bid on has gained in importance among marketers – both big and small. An often debated question is: Should marketers prioritize advertising on the last keyword or the first keyword that a customer searched that led to clicks and sales? There is no obvious answer to the question. 

Applications now being accepted for the 45th Annual Franz Edelman Award

Applications now being accepted for the 45th Annual Franz Edelman Award

CATONSVILLE, MD, October 5, 2016 – INFORMS, the leading international association for professionals in operations research and analytics, is accepting now applications for the 45th annual Franz Edelman Award for Achievements in Operations Research and Management Science, the world’s most prestigious award for achievement in analytics and operations research.  

New online library illustrates impact of analytics on healthcare

New online library illustrates impact of analytics on healthcare

CATONSVILLE, MD, September 28, 2016 – From fighting disease and treating patients, to managing hospitals, driving insurance, and guiding virtually every aspect of the healthcare system, the use of analytics and operations research methods are dramatically altering the healthcare landscape.

Tweets better than Google Trends at forecasting TV program ratings

Tweets better than Google Trends at forecasting TV program ratings

CATONSVILLE, MD, August 1, 2016 – How well does the emotional and instantaneous content in tweets perform relative to the more deliberate searches recorded in Google Trends in forecasting future TV ratings? In a massive big data analysis using data from Twitter, Google Trends and other widely used websites for entertainment information, a forthcoming article in the INFORMS journal Marketing Science finds that mining Twitter content is significantly more effective than Google Trends in its ability to predict future TV ratings. 

General Motors awarded 2016 INFORMS Prize for Operations Research

General Motors awarded 2016 INFORMS Prize for Operations Research

ORLANDO, Fla., April 12, 2016  – The Institute for Operations Research and the Management Sciences (INFORMS®), the leading association for analytics professionals, announced that General Motors, which is using big data and advanced analytics to predict failure of certain automotive components and systems before customers are affected, is the winner of the 2016 INFORMS Prize for operations research and management science. 

No credit history? New study says no problem

No credit history? New study says no problem

CATONSVILLE, MD, March 15, 2016 – When it comes to getting a loan – even for those without a credit history – it helps to have financially responsible friends on one’s social network, according to a new study forthcoming in the INFORMS journal Marketing Science.

UPS George D. Smith Prize finalists 2016

UPS George D. Smith Prize finalists 2016

CATONSVILLE, MD, February 24, 2016 – The Institute for Operations Research and the Management Sciences (INFORMS®) today announced three finalist schools in the competition for the UPS George D. Smith Prize, an award created to strengthen ties between academia and industry. The award recognizes excellence in preparing students to become practitioners of analytics and operations research.

INFORMS launches new website of comprehensive information about university analytics programs

INFORMS launches new website of comprehensive information about university analytics programs

CATONSVILLE, MD, February 23, 2016 – Students searching for the right analytics graduate program, business people seeking to hire analytics talent, analytics professors developing syllabi, and deans developing analytics programs have all shared one common challenge – a lack of a unified and comprehensive way to find data sets and problems and research the rapid changes, offerings, and opportunities in analytics education. Until now.

Riders in crowded subway trains are good targets for mobile advertising

CATONSVILLE, MD, February 10, 2016 – What do irritable, squished riders on a crowded subway train do? According to a forthcoming study in the INFORMS journal Marketing Science, they often immerse themselves in their mobile phones to escape the crowd, and that they shop and buy more in response to mobile ads in the crowded train.