Negative Posts On Facebook Business Pages Outweigh Positive Posts 2 To 1
There are more than 60 million business pages on Facebook and that number is from 2017. With those pages come scores of positive and negative posts generated by Facebook users.
There are more than 60 million business pages on Facebook and that number is from 2017. With those pages come scores of positive and negative posts generated by Facebook users.
Brigadier Gen. Andy Armacost said goodbye to the Air Force Academy Sept. 13.
You could tell it wasn’t easy for the school’s former dean or his family, friends and coworkers to accept, but there he was, capping-off a 30-year military career with an official retirement ceremony in Arnold Hall.
Companies can boost sales performance by adjusting commissions for the sale of more popular products, according to a new study published in the INFORMS journal Marketing Science.
The research, which centered on automotive sales at the dealership level, also found that it is more cost-effective when firms provide incentives to the sales force compared to offering consumers discount pricing.
Researchers from the University of Pittsburgh, UCLA and the University of Texas published new research in the INFORMS journal Marketing Science (Editor’s note: The source of this research is INFORMS), that reveals the power of word-of-mouth in social learning, even when compared to the power of following the example of someone we trust or admire. The same research found, however, that both word-of-mouth and following someone else’s lead are two of the most powerful dynamics in influencing others through social learning.
| There are more than 60 million business pages on Facebook and that number is from 2017. With those pages come scores of positive and negative posts generated by Facebook users. What researchers have seen is companies have very little control over what customers post, and negative posts can severely damage brands. |
Jeff Cohen
Chief Strategy Officer
INFORMS
Catonsville, MD
[email protected]
443-757-3565
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