2015 Edelman Finalist Ingram Micro

End-to-End Business Analytics and Optimization in Ingram Micro's Two-Tier Distribution Business

Ingram Micro, the world’s largest technology distributor operates in a high volume low margin environment. The company started its Business Intelligence & Analytics practice in North America (NA) about 6 years ago. Since then the group has built and deployed a scalable highly innovative price optimization engine, imprime™, for NA’s $8B spot business, a set of analytics apps, imsmart™ for its internal sales organization and an integrated digital marketing platform, intelligence.ingrammicro.com, to run data-driven marketing campaigns to its customers and end customers. Since 2011, these products and analytical programs have yielded a cumulative benefit of $1.12 Billion of incremental product revenue and $28M of incremental gross profit. These solutions have been effective in driving profitable growth and are scalable. Our next steps are to continue to drive these best practices within the other regions outside NA and continue our sales enablement activities.