2021 Edelman Finalist: OCP

OCP is the largest phosphate processing and exporting group in the world and a global leading company in the fertilizer industry. In collaboration with Dynamic Ideas, OCP uses optimization models to enhance production, marketing and logistical processes: from the mines; to physical treatments; to chemical facilities; to inventory facilities; and at the port to facilitate global distribution. In 2020, these tools were responsible for incremental annual profits of ~$400 million. This focus on optimization has led to innovation and entrepreneurship becoming central to OCP’s culture. It has established new analytics-based decision-making processes and the development of a new university in Morocco, Mohammed VI Polytechnic University (UM6P), at which analytics plays a central role.