2017 Wagner Finalist Turner Broadcasting System

Forecasting and Optimization Models for Audience Targeting on Television

At Turner, we have developed and implemented innovative, integrated forecasting and optimization models that forecast audiences in the 24/7 programming schedule, generate media plans across all Turner's networks, and schedule commercials holistically. These methods power Turner's audience targeting solutions: TargetingNOW and AudienceNOW, which have produced significant sales and advertisement efficiencies for Turner and its clients, and moved the industry forward in the emerging audience targeting landscape.