Forecasting and Optimization Models for Audience Targeting on Television
At Turner, we have developed and implemented innovative, integrated forecasting and optimization models that forecast audiences in the 24/7 programming schedule, generate media plans across all Turner's networks, and schedule commercials holistically. These methods power Turner's audience targeting solutions: TargetingNOW and AudienceNOW, which have produced significant sales and advertisement efficiencies for Turner and its clients, and moved the industry forward in the emerging audience targeting landscape.