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When Prospect Theory Meets Consumer Choice Models: The Role of Reference Prices
...The multinomial logit (MNL) model, along with other discrete choice models, has ...

For Hospitalized Patients, Its Location, Location, Location

Online Advertising: Competing Effectively when Budget is Limited
...In online advertising markets, advertising campaigns are often budgeted, as a ...

Arnoff, E. Leonard

Fostering Entrepreneurship: Promoting Founding or Funding?
...Everybody loves Silicon Valley. Imitations can be found worldwide: Silicon ...

Corporate Innovation along the Supply Chain
...The importance of customer demand on motivating supplier innovation has long ...

Does live tweeting while watching TV distract from the ads?
...New research study finds advertisers actually get a boost from media ...

Do hospital ads work?

Research: Why struggling airlines spend more on safety

Aaron F. Struck
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