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Peer influence among physicians affects repeat use of new prescription drug
...CATONSVILLE, MD, July 14, 2015 ��� A new study published in Marketing Science, a...
2017 INFORMS Annual Meeting Houston
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Narges Hosseini
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INSIDE STORY
...In 1970, I visited some friends in Santa Barbara, Calif., who at the time were ...
Kalyan Pasupathy
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Zachary Zhong
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Jerry Kung
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Are you a CEO who wants a raise? Try going on TV
More Effective Television Advertising
...For decades, television advertisement deals had been guaranteed using only ...