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Consumer Bounded Rationality and Price Adjustment Policy: A Natural Connection
...Let us first read a story written and posted on the thekrazycouponlady.com:Like ...
How to lead change you disagree with
Are Super Bowl ads worth it? New research indicates sales benefits persist well into the year during “March Madness,” MLB and NBA games
...Key Takeaway: For advertisers who may question the value of Super Bowl ads, ...
INFORMS in the News
...Compiled by Ashley KilgoreCan an algorithm take the guesswork out of selecting ...
Weathering complexity in agriculture
...By Dan DyerThe weather has certainly been on everyone���s mind recently. When ...
Inside Story
...Peter Horner, editorpeter.horner@mail.informs.orgIn late August, Hurricane ...
Consumers who engage with trends may be less open to advertising than others. New study results may surprise you
...Key Takeaway: Consumers who engage with trends (early trend propagators) on ...
President’s Desk
...Brian Denton...
Do female founders raise more money if their startups have a social mission?
INFORMS Initiatives
...The analytics behind finding true love online via dating servicesLooking for ...