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Leroy B. Schwarz
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Éva Tardos
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Can tailoring ads help brands increase customer loyalty?
Cost and treatment uncertainty drive healthcare coverage choice
2017 Edelman Finalist GE and Norfolk Southern
...A Novel Movement Planning Algorithm for Dispatching TrainsGeneral Electric (GE) ...
Bezalel Gavish
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Disney’s deep dive on personality research, and its potential implications for brand marketers
Daniel Granot
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2017 Edelman Finalist BHP Billiton
...The DICE Simulation Model Unlocks Significant Value for a Large Greenfield ...
When it’s smart to copy your competitor’s brand promise