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ROI for UPS’ ORION project decreases costs with predictive analytics
It pays to go beyond the last word when advertising using Google AdWords
...Don���t just bid on the last searched keyword that led to clicks or sales....
Brian Lunday
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Libraries are reducing clutter, increasing environmental sustainability
What can predictive analytics do for airlines?
Virginia Tech honors industrial & systems engineers
New research finds double-digit growth for firms that create own online communities
...CATONSVILLE, MD, April 28, 2015 - A new study published in Marketing Science ...