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Friends’ online influence increases ecommerce purchases by over 60%
...Higher rate of purchase linked to any & all friends, not just ���influencers...

Kimberly Adelaar
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Charmaine Chan
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Matt Daniels
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Javeria Javeria
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Alessandro Acquisti
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Caleb Mbuvi
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Hal R. Varian
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Chu Qian
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Ivan Renaldi
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