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Ads Communicate Their Message in as Little as a Tenth of a Second, Helped by Color
...Despite Brief Viewing, Consumers Grasp Ad���s GistCATONSVILLE, MD, December 10, ...
December | Volume 41 | Number 6
...The following table of contents lists articles in the December 2014 print ...
Gerald G. Brown
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W. Matthew Carlyle
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INSIDE STORY
...The 2014 INFORMS Annual Meeting, held last month in San Francisco, attracted ...
Robert F. Dell
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INFORMS IN THE NEWS
...Compiled by Barry ListBarry.List@informs.orgINFORMS podcasts continue to offer ...