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Most Firms Do Not Use Controversial Skimming or Penetration Strategies for Pricing New Products
...CATONSVILLE, MD, March 20, 2015 ��� A new study in Marketing Science, a journal ...
Making Better Fulfillment Decisions on the Fly in an Online Retail Environment
...Relative to brick-and-mortar retailers, online retailers can offer to their ...
The Past, Present, and Future of M&SOM
...As the fifth editor of M&SOM, I am grateful to all previous EICs (Leroy...