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Maxwell, William

Ads Communicate Their Message in as Little as a Tenth of a Second, Helped by Color
...Despite Brief Viewing, Consumers Grasp Ads GistCATONSVILLE, MD, December 10, ...

Electric Vehicle Buyers: Combine Battery Owning/Leasing with Enhanced Charging Services
...CATONSVILLE, MD, January 28, 2015 A proper choice of business model plays a ...

Markowitz, Harry

Conway, Richard W.

December | Volume 41 | Number 6
...The following table of contents lists articles in the December 2014 print ...

Frey, Donald N.

Yale University

Most Firms Do Not Use Controversial Skimming or Penetration Strategies for Pricing New Products
...CATONSVILLE, MD, March 20, 2015 A new study in Marketing Science, a journal ...

Welcome to From MSOM Editor Blog
...This blog site will become live on January 1, 2015.   It is ...