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Negative publicity response can boost brand value
A large selection of colors or styles discredit opinion leaders’ recommendations
...INFORMS Journal Marketing Science New Study Key Takeaways...
QSR Webinar: Advanced Data Analytics for IoT Enabled Smart Systems
...INFORMS-QSR Webinar SeriesDr. Shiyu Zhou, University of Wisconsin, Speaks on ...
When the cardiology patient ends up in the oncology care ward
Ramayya Krishnan talks artificial intelligence and operational research
TRAFFIC! Walkable, bikeable cities becoming future options
The Student Debt Crisis Is Crushing Entrepreneurship
Square feet could stumble over reduced booze use
Does live tweeting while watching TV distract from the ads?
...New research study finds advertisers actually get a boost from ���media ...