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When Prospect Theory Meets Consumer Choice Models: The Role of Reference Prices
...The multinomial logit (MNL) model, along with other discrete choice models, has ...
The 7 Strategies That Help People Make Better Food Choices
What’s more powerful, word-of-mouth or following someone else’s lead? New research says it’s word-of-mouth
...Key Takeaways: ...
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...Forecasting Software SurveyPage 5...
A large selection of colors or styles discredit opinion leaders’ recommendations
...INFORMS Journal Marketing Science New Study Key Takeaways...
How One City Saved $5 Million by Routing School Buses with an Algorithm
Does live tweeting while watching TV distract from the ads?
...New research study finds advertisers actually get a boost from ���media ...
Word-of-Mouth On Social Media Influences Behavior
QSR Webinar: Advanced Data Analytics for IoT Enabled Smart Systems
...INFORMS-QSR Webinar SeriesDr. Shiyu Zhou, University of Wisconsin, Speaks on ...