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Chen Wen Zhai
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2024 ISMS Marketing Science Conference
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Donghyuk Shin
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Chenshuo Sun
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Aijia Yuan
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Yicheng Song
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Yeshuai He
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Jingwei Zhang
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Yong Ge
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How Much Impact Do Boycotts and Buycotts Actually Have on Brand Sales?
...Political controversy triggered by Goya CEO���s Political Statements in 2020 ...