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Do Hospital Ads Work? Who’s Paying Attention and Why a Ban on Ads Increases Patient Readmission
...New Marketing Science Study Key Takeaways...
Does live tweeting while watching TV distract from the ads?
...New research study finds advertisers actually get a boost from ���media ...
Fostering Entrepreneurship: Promoting Founding or Funding?
...Everybody loves Silicon Valley. Imitations can be found worldwide: Silicon ...
Research: Why struggling airlines spend more on safety
Corporate Innovation along the Supply Chain
...The importance of customer demand on motivating supplier innovation has long ...
Low-cost airlines are unlikely to dump the Boeing 737 MAX
Michael Becker-Peth
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Kai Hoberg
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