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The most impactful technologies coming to retail

2017 Edelman Competition Videos
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Rainmaker to present total revenue management approach for casino hotels at INFORMS 2017

2017 IAAA Videos
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Nor1 to introduce innovative machine learning pricing methodology at INFORMS 2017 Business Analytics Conference

Can tailoring ads help brands increase customer loyalty?

Disney’s deep dive on personality research, and its potential implications for brand marketers

2017 INFORMS Analytics Conference Las Vegas
...2017 Franz Edelman Competition Videos2017 Edelman Gala2017 Innovative ...

When it’s smart to copy your competitor’s brand promise

Price discounts may backfire when combined with large donations