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J. Oliver Rutz
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2018 INFORMS Conference on Business Analytics & Operations Research
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PUZZLOR
...John Toczekpuzzlor@gmail.com...
Avi Goldfarb
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Catherine Tucker
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Offline TV Ads Prompt Online Purchases by Multitaskers
...Second Screen Puts Virtual Store in Consumer���s LapCATONSVILLE, MD, May 14, ...