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The Predictive Edge: How Data Storytelling Shapes Consumer Behavior

Masculinity Over Money? The Hidden Barrier Keeping Men Out of Top Occupations
...New INFORMS Organization Science Study Key Takeaways...

Data-Driven Marketing: A Strategic Approach to Optimizing Promotional Investments with Market Mix Modeling

Aligning Tech and Business: How to Secure Stakeholder Support

Fostering Ethical Behavior in Academic Publishing: A Call for Self-Regulation

Zhenkang Peng
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Chengzhang Li
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New Research Shows How Inclusive Workplaces Can Empower Black Employees to Thrive
...Study Highlights How Fostering Authenticity and Understanding Can Build Stronger...

Zichao Luo
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Mingyong Zhao
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