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For Hospitalized Patients, Its Location, Location, Location
INFORMS O.R. & Analytics Student Team Competition
...Committee and Judging Committee Members are listed on the INFORMS O.R. &...
Yingda Lu
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Online Advertising: Competing Effectively when Budget is Limited
...In online advertising markets, advertising campaigns are often budgeted, as a ...
Crisis management: When your celebrity advertising endorser generates negative publicity
...New research study lays out steps brands should take to respondKey Takeaways:&...
Do Hospital Ads Work? Who’s Paying Attention and Why a Ban on Ads Increases Patient Readmission
...New Marketing Science Study Key Takeaways...
Keongtae Kim
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Chulho Lee
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Fostering Entrepreneurship: Promoting Founding or Funding?
...Everybody loves Silicon Valley. Imitations can be found worldwide: Silicon ...
Corporate Innovation along the Supply Chain
...The importance of customer demand on motivating supplier innovation has long ...