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Xiao Liu
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Why a college football win is worth millions

Brands, patents can protect firms from bankruptcy, new INFORMS journal study finds
...Intangible assets perform differently in a turbulent marketCATONSVILLE, MD, June...

What's the value of a win in college sports?

Possible cause of Russian jet crash

Jorge Sefair
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2017 INFORMS Marketing Science Conference
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Michael C. Runge
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Kirk E. Lagory
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Kendra Russell
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