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Welcome to MSOM Review
...This blog is a new initiative to be launched in 2015. Please stay tuned.The ...

Cowles Foundation (Yale/Chicago)

Terry P. Harrison, CAP
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Georgia Institute of Technology

Survey shows most organizations don't have plan in place to assess their analytics maturity

Keith Combs
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Ads Communicate Their Message in as Little as a Tenth of a Second, Helped by Color
...Despite Brief Viewing, Consumers Grasp Ad���s GistCATONSVILLE, MD, December 10, ...

Peter Y. Zhang
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Xiaodong Luo
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Dan Iancu
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