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Aravinda Garimella
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Ruijiang Gao
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Yingyan Zeng
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Guangrui Ma
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Morgan D. Bazilian
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Deb Chattopadhyay
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Zhihan Wang
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Chen Jin
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Promoting Cigarette Brands in TV Shows Yields Unexpected Results
...New Study Finds Overall Sales and Smoking IncreaseINFORMS Journal Marketing ...

Aida Sanatizadeh
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