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Online Advertising: Competing Effectively when Budget is Limited
...In online advertising markets, advertising campaigns are often budgeted, as a ...
John Silberholz
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Roman Slowinski
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Do Hospital Ads Work? Who’s Paying Attention and Why a Ban on Ads Increases Patient Readmission
...New Marketing Science Study Key Takeaways...
New protocol could reduce hepatitis C in the U.S. prison system by 95%
Yingfei Wang
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Fostering Entrepreneurship: Promoting Founding or Funding?
...Everybody loves Silicon Valley. Imitations can be found worldwide: Silicon ...
Chung Piaw Teo
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Data debunks tired old myth that women are “too emotional” for leadership