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The downside of over-responding to online reviews

Riders on crowded trains key on mobile ads: Marketing Science study

Break into data science with CAP certification

Libraries are reducing clutter, increasing environmental sustainability

The complexity of 'Cause Marketing' campaigns

University of Montana students head to Vegas for business analytics

Rewarding your shopping loyalty with points

Mudslinging at rival candidates works - If you do it yourself

Digital vs. print: New study shows playing favorites can hurt sales

In the fight against human trafficking, industrial engineers can help