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Inside Story
...Peter Horner, editorpeter.horner@mail.informs.orgAnyone with a conscience believes in...
New Research Finds that Some Regulations Can Be Circumvented Through Creative Branding
...;The study, recently published in the INFORMS journal Marketing Science, is ...
New Research Finds Statewide Menthol Cigarette Bans Backfire
... level.The study published in the INFORMS journal Marketing Science, “Making a ...
Do People’s Political Views Extend to their Brand and Consumer Preferences?
..., published in the current issue of the INFORMS journal Marketing Science, is titled...
Study Finds Your Profile Picture Plays a Significant Role in Whether You Get Hired
....The study, which is published in the INFORMS journal Marketing Science, is called...
Artificial Intelligence Can Be Used to Produce Better, More Cost-effective Product Designs
... Augmentation,” published in the INFORMS journal Marketing Science. The authors ...
What Goes into a Retailer’s Decision to Lower Prices?
..., published in the current issue of the INFORMS journal Marketing Science, is titled...
New Research Finds Consumer-Created Social Media Visuals Capture Consumer Brand Perceptions
... in the July/August issue of the INFORMS journal Marketing Science, is ...
Marketing Researchers Identify the Three Most Powerful Drivers of Effective Crowdfunding
... research study, to be published in the INFORMS journal Marketing Science, is ...
New Research Exposes the Mindset Required to Save Money
... published in the May issue of the INFORMS journal Marketing Science, is ...