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Cherry, W. Peter

Harris, Carl M.

Jaikumar, Ramchandran

Herman, Robert

ReVelle, Charles S.

Jenkins, Gwilym M.

Jensen, Paul A.

Karreman, Herman F.

Friends’ online influence increases ecommerce purchases by over 60%
...Higher rate of purchase linked to any & all friends, not just ���influencers...

Yanchong Zheng
......