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Sales staff: Setting prices centrally, with optimization yields higher profits than local pricing
...Profits increase 11% for local salespeople who set prices. Central, optimized ...

Nicoleta Serban
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Jorge Sefair
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Brands, patents can protect firms from bankruptcy, new INFORMS journal study finds
...Intangible assets perform differently in a turbulent marketCATONSVILLE, MD, June...

2017 INFORMS Marketing Science Conference
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Michael C. Runge
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Kirk E. Lagory
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Kendra Russell
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Phillip Pfeifer
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Counterfeiting improves fashion qaulity, new INFORMS journal study finds
...CATONSVILLE, MD, August 19, 2015 ��� Counterfeit products have the power to ...