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Are Super Bowl ads worth it? New research indicates sales benefits persist well into the year during “March Madness,” MLB and NBA games
...Key Takeaway: For advertisers who may question the value of Super Bowl ads, ...
Louis J. Plebani
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UPS Smith Prize Presentations
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Aly Megahed
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Hamid Reza Motahari Nezhad
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Peifeng Yin
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Taiga Nakamura
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...Supply Chain Management Software SurveyPage 13...
Mark Smith
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Special INFORMS journal collection explores the origins of strategy science
...CATONSVILLE, MD, February 13, 2018 ��� Where do great strategies come from? How ...