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As consumers, how do we decide what’s “best” when it’s not clear? New study reveals our personal predispositions may drive choice
...Key Takeaway: While consumers rely on their predispositions toward a brand or a ...

ORMS-Tomorrow-Application Form 2018

Branding Guide

ORMS-Tomorrow-Application Form 2019

Are Immigrants Complements or Substitutes? Evidence from the Audit Industry
...Extensive debate exists among policy makers and economists about the employment ...

Innovative kidney matching process can improve success rates of kidney transplants

When Waiting to See a Doctor is Less Irritating: Understanding Patient Preferences and Choice Behavior in Appointment Scheduling
...How do patients choose care in the healthcare market, a service sector that ...

It’s not you, it’s me: How customers break up with sellers
...Key Takeaway: Whether we as customers decide to call it quits overtly, or we ...

10th POMS-HK International Conference
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We're Number 1: Price Wars for Market Share Leadership
...In 2007 Toyota sold more cars than General Motors. It was the first time since ...