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Yunzong Xu
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The 7 Strategies That Help People Make Better Food Choices

Loïc Berger
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Johannes Emmerling
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Massimo Tavoni
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A large selection of colors or styles discredit opinion leaders’ recommendations
...INFORMS Journal Marketing Science New Study Key Takeaways...

Page 9
...Forecasting Software SurveyPage 9...

National Institute of Standards and Technology/NIST (National Bureau of Standards/NBS)

Alfred Müller
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Product variety causes consumers to discount influencer recommendation