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Xiaowei Yue
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Jeffrey H. Hunt
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Robust Optimization Model Helps Retailers Adjust Discounts to Match Demand
...Retailers face a range of dilemmas when setting prices for trendy items like ...

Linglin He
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Rakesh Mallipeddi
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Yunke Mai
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How to Price a Product Line That Will Appeal to Different Market Segments When Both Profit and Market Share Matter?
...Increasingly diversified market preferences have driven companies to offer ...

Blockchain holds the key to unlocking Gen Z’s marketing wishes

Rewarding your shopping loyalty with points

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