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Cardiff University, University of Nottingham, and University of Warwick
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Disney’s deep dive on personality research, and its potential implications for brand marketers
When it’s smart to copy your competitor’s brand promise
Price discounts may backfire when combined with large donations
Become a part of the growing data analytics field
Sandra Fleming
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Randy Markley
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Rahul Swamy
...What prompted you to enter this field? Why?During my undergraduate program in ...