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John H. Roberts
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Yael Karlinsky
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When Prospect Theory Meets Consumer Choice Models: The Role of Reference Prices
...The multinomial logit (MNL) model, along with other discrete choice models, has ...
Does live tweeting while watching TV distract from the ads?
...New research study finds advertisers actually get a boost from ���media ...
O.R. House at Stanford circa 1967
Re: Endogeneity and Related Concerns that Keep...
What companies don’t tell you about extended warranties
Paving the way for autonomous vehicles: Student teams use operations research and analytics to help GM introduce new vehicles to fleet
...Austin, TX, April 16, 2019 ��� Student teams around the world have shown ...