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Tweeting and Customer Service: No Good Deed...

Jing Huang
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Alessandro Acquisti
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Teresa Bianchi de Aguiar
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Jorge Sefair
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Maria Antónia Carravilla
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Luis Guimarães
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Jorge Liz
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2017 INFORMS Marketing Science Conference
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The Importance of Replication in Behavioral Operations Management
...Scientific findings are based on reproducible evidence because fragile results ...