Press Releases

Want to Optimize Sales Performance? New Research Says Reduce Commissions on Sales of Popular Items and Provide Sales Incentives, Not Customer Disco...

Want to Optimize Sales Performance? New Research Says Reduce Commissions on Sales of Popular Items and Provide Sales Incentives, Not Customer Disco...

According to new research published in the INFORMS journal Marketing Science (Editor’s note: The source of this research is INFORMS), companies can improve sales performance when they adjust sales commissions for the sale of more popular items. Further, the researchers found that when companies provide incentives to the sales force, that is more cost-effective than offering consumers discount pricing. The research centered on automotive sales at the dealership level.

Do those Retail Apps Increase Customer Engagement and Sales in All Channels? New Research Says ‘Yes’ on Both Sales and Returns

Do those Retail Apps Increase Customer Engagement and Sales in All Channels? New Research Says ‘Yes’ on Both Sales and Returns

Researchers from Texas A&M University published new research in the INFORMS journal Marketing Science (Editor’s note: The source of this research is INFORMS), which shows that retailers’ branded mobile apps are very effective in increasing customer engagement, increasing sales on multiple levels, not just on the retailer‘s website, but also in its stores. At the same time, apps increase the rate of returns, although the increase in sales outweighs the return rates.

New Research Reports Over One-third of Pre-Approved Prescription Drugs Have Not Completed the FDA Approval Process

New Research Reports Over One-third of Pre-Approved Prescription Drugs Have Not Completed the FDA Approval Process

The Food and Drug Administration’s (FDA) Accelerated Approval Program was created in 1992 to significantly accelerate the ability to bring certain new drugs to market. New research published in the INFORMS journal Manufacturing & Service Operations Management reveals a large number of drug manufacturers are failing to complete the approval process, meaning a significant number of drugs on the market are not yet fully approved.

New Research Says Teamwork Increases Profit in the Service Industry

New Research Says Teamwork Increases Profit in the Service Industry

New research shows that as the service sector continues to struggle with how to manage and minimize low labor productivity that hinders profits, the key may be in one word -- “teamwork” -- according to a new study in the INFORMS journal Management Science after studying firms in the restaurant industry. Researchers believe, however, that the findings can be generalized among the service sector to include hotel and retail services.

Do Hospital Ads Work? Who’s Paying Attention and Why a Ban on Ads Increases Patient Readmission

Do Hospital Ads Work? Who’s Paying Attention and Why a Ban on Ads Increases Patient Readmission

Should hospital advertising be banned? A few policymakers in Washington, D.C., have recently considered such an action based on a long-standing debate on whether it poses the spread of misinformation, and that it is not an effective or responsible use of an already limited healthcare budget. New research in the INFORMS journal Marketing Science studies the impact of a ban on hospital advertising, and whether those fears are justified.

New Research Shows What Can Happen with Patients in ‘Off-Service’ Hospital Beds

New Research Shows What Can Happen with Patients in ‘Off-Service’ Hospital Beds

If you end up needing to go to the hospital, often times you’re hoping to get a bed without having to wait hours, but a new study shows you may want to wait a little longer, so that you are placed in the best ward for your needs. New research in the INFORMS journal Management Science shows that among patients admitted to the hospital, 19.6% are placed in beds in a ward outside the area of care they require. These patients who are placed ‘off service’ end up experiencing a 23% longer hospital stay and a higher chance of being readmitted within a month.

What’s more powerful, word-of-mouth or following someone else’s lead? New research says it’s word-of-mouth

What’s more powerful, word-of-mouth or following someone else’s lead? New research says it’s word-of-mouth

Researchers from the University of Pittsburgh, UCLA and the University of Texas published new research in the INFORMS journal Marketing Science (Editor’s note: The source of this research is INFORMS), that reveals the power of word-of-mouth in social learning, even when compared to the power of following the example of someone we trust or admire. The same research found, however, that both word-of-mouth and following someone else’s lead are two of the most powerful dynamics in influencing others through social learning.

Tired of waiting on a waiter? New research shows adding a tabletop device can improve restaurant service and revenue

Tired of waiting on a waiter? New research shows adding a tabletop device can improve restaurant service and revenue

We’ve all been there… you’re out to eat and in need of a refill or the check and the wait staff is nowhere to be found. It slows down business, reduces customer satisfaction and hurts the bottom line. New research in the INFORMS journal Management Science shows to counter this, restaurants should introduce tabletop technology as a demonstrated way to improve service and satisfaction.

Gender pay gap shrinking for some female university presidents

Gender pay gap shrinking for some female university presidents

While serious economic and societal issues continue to swirl around the gender pay gap, new research published in the INFORMS journal Organization Science shows one area where this inequality is starting to disappear—higher education. Researchers have found that the gender pay gap disappears at more prestigious universities.

Measuring impact of product placement

Measuring impact of product placement

CATONSVILLE, MD, June 3, 2019 – Researchers from Indiana University and Emory University published new research in the INFORMS journal Marketing Science, which reveals the impact of product placement in television programming.  The findings indicate that prominent product placement embedded in television programming does have a net positive impact on online conversations and web traffic for the brand.

Is piracy helping or hurting online word of mouth buzz around motion picture releases?

Is piracy helping or hurting online word of mouth buzz around motion picture releases?

CATONSVILLE, MD, May 14, 2019 – Researchers from the University of Houston and Western University in London, Ontario, published new research in the INFORMS journal Management Science that has found that the power of word of mouth (WOM) is effective at boosting demand for counterfeited copies of motion pictures, but it depends on when the copies are made available.

INFORMS joins new professional society consortium to fight sexual harassment in STEMM

INFORMS joins new professional society consortium to fight sexual harassment in STEMM

CATONSVILLE, MD, May 6, 2019 – INFORMS, the leading international association for professionals in operations research and analytics, announced today that it has joined the Societies Consortium on Sexual Harassment in STEMM (science, technology, engineering, mathematics and medicine). The mission of the Societies Consortium is to advance professional and ethical conduct, climate and culture across STEMM fields.

Airbnb v. hotels: New research sheds light on how they can compete and benefit in the sharing economy

Airbnb v. hotels: New research sheds light on how they can compete and benefit in the sharing economy

CATONSVILLE, MD, May 6, 2019 – Researchers from the Tepper School of Business at Carnegie Mellon University published new research in the INFORMS journal Marketing Science which sheds new light on the impact Airbnb and similar “sharing economy” companies are having on the hospitality industry.  The findings suggest that in some cases, the presence of Airbnb can help attract more demand in some markets while challenging the traditional hotel pricing strategies. 

Paving the way for autonomous vehicles: Student teams use operations research and analytics to help GM introduce new vehicles to fleet

Paving the way for autonomous vehicles: Student teams use operations research and analytics to help GM introduce new vehicles to fleet

Austin, TX, April 16, 2019 – Student teams around the world have shown they are more than ready for the challenges they will face in their professional careers, with a group of students from Korea Advanced Institute of Science and Technology, Republic of Korea successfully using operations research (O.R.) and analytics to help GM analyze how autonomous vehicles may change the finished vehicle delivery and operating processes to win the 2019 O.R. & Analytics Student Team Competition.

Improving water quality with operations research: Louisville Metropolitan Sewer District and Tetra Tech awarded the 2019 INFORMS Edelman Award

Improving water quality with operations research: Louisville Metropolitan Sewer District and Tetra Tech awarded the 2019 INFORMS Edelman Award

AUSTIN, TX, April 15, 2019 – INFORMS, the leading international association for operations research and analytics professionals, announced it has awarded Louisville Metropolitan Sewer District and Tetra Tech its 2019 Franz Edelman Award for Achievement in Advanced Analytics, Operations Research, and Management Science for its use of operations research (O.R.) to maximize all aspects of its wastewater collection and treatment facilities to better protect the environment and realize hundreds of millions in savings.