INFORMS Analytics Framework

Analytics doesn't begin with data.
It begins with a question.

And it doesn't end with a model. The INFORMS Analytics Framework is a comprehensive structure for applying analytics and AI across the entire life cycle of an initiative, from initial business concept to sustained, value-delivering operations.

The IAF is the foundation for all three tiers of the CAP® certification, and the structure by which successful analytics efforts are approached and maintained.

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The analytics-to-action loop is broken, and increased adoption of AI will only amplify existing flaws if structure and discipline are not put around it.

RAND researchers documented the root causes: wrong problem framing, poor data practice, technology prioritized over the problem, inadequate deployment, and no lifecycle management. The IAF provides repeatable practices and methods to avoid every one of them.